IGN FI has recently changed its graphic identity as Christophe DEKEYNE, IGN FI general manager, explains:
Our new graphic identity is more an evolution than a revolution. The color code remains the same – blue and orange, to symbolize the sky and the earth, the terrestrial globe remains a key element in our graphic identity but it is modernized, and IGN France International becomes now IGN FI. The base line – The leading engineering company in geographic information – also remains the same. This signature highlights the brand value and shows the broadening of its areas of intervention. With the recent evolution of the technologies, the paper map has become data base and most of the time, the projects in geographic information also includes the acquisition of the equipments that will contribute to the dissemination and the sharing of the data.
In addition to its new logo, IGN FI has also developed new brochures, a new web site and is willing to reinforce its presence on the net with a regular newsletter and a presence on Linkedin.